Dr. Karen Anne Wallach Assistant Professor, Marketing Contact 301 Sparkman DriveBusiness Administration BuildingRoom 370Huntsville, AL 35899 Campus Map 256.824.4523karen.anne.wallach@uah.edu Biography Curriculum Vitae Education Emory University – Goizueta Business School, Atlanta, GA Doctor of Philosophy; Concentration- Marketing Emory University – Goizueta Business School, Atlanta, GA Master of Business Administration; Concentration- Marketing Washington University in St. Louis – Olin School of Business, St. Louis, MO Bachelor of Science and Business Administration; Triple Major- Marketing, International Business and French Honors & Awards AMA-Sheth Doctoral Consortium Fellow, Indiana University, 2021 Marketing Strategy Consortium Fellow, 2020 AMA DocSIG Spotlight Award, 2020 Laney Graduate School Research Grant, 2019 Sheth Fellowship Recipient, 2019 Goizueta Business School Doctoral Fellowship, Emory University, 2016-2021 Expertise Digital Marketing & Social Media Corporate Social Responsibility Branding & Relationships Sustainability Recent Publications Wallach, K. A., & Popovich, D. (2023). When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives. Journal of Business Research, 158, 113694. https://doi.org/10.1016/j.jbusres.2023.113694 Wallach, K. A., & Popovich, D. (2023). Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts. Journal of Public Policy & Marketing, 42(2), 187–202. https://doi.org/10.1177/07439156221138755
