Dr. Karen Anne Wallach Assistant Professor, Marketing Contact 301 Sparkman DriveBusiness Administration BuildingRoom 370Huntsville, AL 35899 Campus Map 256.824.4523karen.anne.wallach@uah.edu Biography Curriculum Vitae Education Emory University – Goizueta Business School, Atlanta, GA Doctor of Philosophy; Concentration- Marketing Emory University – Goizueta Business School, Atlanta, GA Master of Business Administration; Concentration- Marketing Washington University in St. Louis – Olin School of Business, St. Louis, MO Bachelor of Science and Business Administration; Triple Major- Marketing, International Business and French Honors & Awards Student Choice Award for Teaching, Honor Roll, College of Business (2023) Best Research Paper Award of 2023, College of Business, UAH Best Paper in the Consumer Behavior Track, Society for Marketing Advances, 2023 ISMS Early Career Scholars Fellow, Duke University, 2022 Mark McDaniel, Henri McDaniel, and Robert (Bud) Cramer Faculty Fellowship Recipient, College of Business, 2022/2023, 2023/2024, UAH Course Innovation Grant Recipient, 2023, UAH Faculty Fellowship, College of Business, 2022 & 2023, UAH Office of Research & Economic Development New Faculty Research Grant Recipient, UAH, 2022 Grant Recipient for the ICPSR Program in Quantitative Methods of Research Workshop, UAH, 2022 Student Choice Award for Teaching, Honor Roll, College of Business (2023 & 2022) Expertise Consumer Behavior Digital Marketing & Social Media Digital Wellness Corporate Social Responsibility Recent Publications Wallach, K.A., Pham, H., Koschmann, T & Arwade, G (2025), Analyzing the Impact of Faces on Consumer Engagement in Social Media Videos: A Machine Learning Approach. Journal of Consumer Marketing. Anderson, K.C., Wallach, K.A., Albinsson, P. & Tracy, R. (2025), Body Positive? Reconstructing Beauty Standards with Affective Aesthetic Atmospheres. Journal of Consumer Behaviour. Anderson, K.C., Wallach, K.A., & Grimes, M. (2024), The Anti-Consumption Journey: Unplugging for Improved Well-Being. Journal of Consumer Behaviour,1-23. https://doi.org/10.1002/cb.2390 Wallach, K. A., & Popovich, D. (2023). When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives. Journal of Business Research, 158, 113694. https://doi.org/10.1016/j.jbusres.2023.113694 Wallach, K. A., & Popovich, D. (2023). Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts. Journal of Public Policy & Marketing, 42(2), 187–202. https://doi.org/10.1177/07439156221138755