Faculty research in the College of Business falls under seven broad categories: Accounting, Economics, Finance, Management, Information Systems, Management Science, and Marketing. A rich and vast supply of intellectual contributions results from research in the specialization areas in which the faculty engages.

Accounting - Auditing

Dr. Christopher Allport Accounting

Accounting - Behavioral

Dr. Christopher Allport Accounting
Dr. Hank Alewine Accounting
Dr. Milton Shen Accounting

Accounting - Environmental

Dr. Hank Alewine Accounting

Accounting - Financial

Dr. Eugene Bryson Accounting

Accounting - Managerial

Dr. Hank Alewine Accounting

Advertising

Dr. Yeqing Bao Marketing
Dr. Liwu Hsu Marketing
Dr. Karen Anne Wallach Marketing

Agent-Based Modeling

Dr. Laird Burns Management Science
Dr. Wai Mok Information Systems
Dr. Allen Wilhite Economics

Branding

Dr. Liwu Hsu Marketing
Dr. Karen Anne Wallach Marketing

Business Analytics

Dr. Dilcu Barnes Management Science
Dr. Laird Burns Management Science
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Xiaotong Li Information Systems
Dr. Ravi Patnayakuni Information Systems

Business Value of IT

Dr. Ravi Patnayakuni Information Systems
Dr. Jatinder (Jeet) Gupta Information Systems

Compensation and Benefits

Dr. Eric Fong Management
Dr. Frank Mullins Management

Complex Systems

Dr. Laird Burns Management Science
Jatinder (Jeet) Gupta Information Systems

Computer Forensics

Dr. Jatinder (Jeet) Gupta Information Systems

Consumer Psychology

Dr. Yeqing Bao Management
Dr. Karen Anne Wallach Marketingt

Corporate Governance

Dr. Eric Fong Management
Dr. Xuejing Xing Finance

Crime and Victimization

Dr. W. David Allen Economics

Cybersecurity

Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Ravi Patnayakuni Information Systems

Database Management

Dr. Xiaotong Li Information Systems
Dr. Ravi Patnayakuni Information Systems

Design Thinking

Dr. Ravi Patnayakuni Information Systems

Economics - Applied

Dr. Natalie Malak Economics

Economics - Behavioral

Dr. Wafa Hakim Orman Economics

Economics - Health

Dr. Natalie Malak Economics

Economics - Labor

Dr. W. David Allen Economics
Dr. Wafa Hakim Orman Economics

Economics - Public Policy

Dr. Natalie Malak Economics

Economic Development (Regional)

Dr. Yeolan Lee Management
Dr. Brinda Mahalingam Economics

Economics of Religion

Dr. Wafa Hakim Orman Economics

Electronic Commerce

Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Xiaotong Li Information Systems
Dr. Wai Mok Information Systems
Dr. Ravi Patnayakuni Information Systems
Dr. Karen Anne Wallach Marketing

Enterprise Systems and SAP

Mr. Chakri Deverapalli Information Systems
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Ravi Patnayakuni Information Systems
Dr. Milton Shen Accounting

Entrepreneurship

Dr. W. David Allen Economics
Dr. Kevin Bao Marketing
Dr. Laird Burns Management Science
Dr. Yeolan Lee Management

Financial Markets

Dr. Jason Greene Finance

Financial Decision-Making

Dr. John Burnett Finance
Dr. Xuejing Xing Accounting

International Business

Dr. Yeqing Bao Marketing
Dr. Laird Burns Management Science
Dr. Sophia Marinova Management

Investments

Dr. John Burnett Finance
Dr. Jason Greene Finance
Dr. Xuejing Xing Finance

IT Adoption, Implementation, and Diffusion

Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Ravi Patnayakuni Information Systems

IT Strategy & Governance

Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Ravi Patnayakuni Information Systems

Management & Marketing Innovation

Dr. Kevin Bao Marketing
Dr. Laird Burns Management Science
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Yeolan Lee Management

Marketing - Business to Business

Dr. Kevin Bao Marketing

Marketing - Industrial

Dr. Yeqing Bao Marketing

Marketing Research

Dr. Kevin Bao Marketing
Dr. Yeqing Bao Marketing
Dr. Liwu Hsu Marketing
Dr. Karen Anne Wallach Marketing

Marketing Strategy

Dr. Kevin Bao Marketing
Dr. Liwu Hsu Marketing
Dr. Karen Anne Wallach Marketing

Networks

Dr. Laird Burns Management Science
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Allen Wilhite Economics

New Product Development

Dr. Kevin Bao Marketing
Dr. Laird Burns Management Science
Dr. Yeolan Lee Management
Dr. Karen Anne Wallach Marketing

Operations Research/Management Science

Dr. Dilcu Barnes Management Science
Dr. Laird Burns Management Science
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Fan Tseng Management Science

Organizational Behavior & Theory

Dr. Eric Fong Management
Dr. Ivey MacKenzie Management
Dr. Sophia Marinova Management
Dr. Frank Mullins Management

Production Scheduling

Dr. Jeet Gupta Information Systems

Production/Operations Management

Dr. Laird Burns Management Science
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Fan Tseng Management Science

Space Commerce

Dr. Hank Alewine Accounting
Dr. Jatinder (Jeet) Gupta Information Systems
Dr. Allen Wilhite Economics

Sports Betting and Casino Gambling

Dr. Ege Can Economics

Strategic Human Resource Mgt.

Dr. Ivey MacKenzie Management
Dr. Frank Mullins Management

Strategic Management

Dr. Laird Burns Management Science
Dr. Eric Fong Management
Dr. Yeolan Lee Management

Supply Chain Management

Dr. Laird Burns Management Science
Dr. Jeet Gupta Information Systems
Dr. Ravi Patnayakuni Information Systems

Telecommunications

Dr. Xiaotong Li Information Systems
Dr. Wai Mok Information Systems
Dr. Ravi Patnayakuni Information Systems

Virtual Reality in Business

Dr. Ivey MacKenzie Management

Visualization

Dr. Ravi Patnayakuni Information Systems
Dr. Milton Shen Accounting