The department of Women's, Gender and Sexuality Studies (WGS) is composed of administrators, a Program Advisory Committee (PAC) and Teaching Faculty.

WGS Administrators oversee planning, programming, and day-to-day operations.

The WGS Program Advisory Committee (PAC) is made up of faculty and staff who consult on curricular matters, choose scholarship and award winners, and advise on vision and programming.

The WGS Teaching Faculty includes numerous faculty members (from several colleges at UAH) who teach classes designated as Women’s, Gender, & Sexuality Studies courses.

 

Dr. Karen Anne Wallach

Assistant Professor, Marketing

Contact

301 Sparkman Drive
Business Administration Building
Room 370
Huntsville, AL 35899
Campus Map

256.824.4523
karen.anne.wallach@uah.edu

Biography

Curriculum Vitae

Education

  • Emory University – Goizueta Business School, Atlanta, GA Doctor of Philosophy; Concentration- Marketing
  • Emory University – Goizueta Business School, Atlanta, GA Master of Business Administration; Concentration- Marketing
  • Washington University in St. Louis – Olin School of Business, St. Louis, MO Bachelor of Science and Business Administration; Triple Major- Marketing, International Business and French

Honors & Awards

  • AMA-Sheth Doctoral Consortium Fellow, Indiana University, 2021
  • Marketing Strategy Consortium Fellow, 2020
  • AMA DocSIG Spotlight Award, 2020
  • Laney Graduate School Research Grant, 2019
  • Sheth Fellowship Recipient, 2019
  • Goizueta Business School Doctoral Fellowship, Emory University, 2016-2021

Expertise

  • Digital Marketing & Social Media
  • Corporate Social Responsibility
  • Branding & Relationships
  • Sustainability

Recent Publications

  • Wallach, K. A., & Popovich, D. (2023). When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives. Journal of Business Research, 158, 113694. https://doi.org/10.1016/j.jbusres.2023.113694

  • Wallach, K. A., & Popovich, D. (2023). Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts. Journal of Public Policy & Marketing, 42(2), 187–202. https://doi.org/10.1177/07439156221138755