Dr. James Simpson Distinguished Professor Emeritus, College of Business Contact 301 Sparkman DriveBusiness Administration BuildingRoom 347Huntsville, AL 35899 Campus Map 256.426.2355simpsonj@uah.edu Education Ph.D., Major: Marketing, Minor: Applied Statistics, University of Alabama, 1997 Institute of Educational Managment (IEM), Harvard University, 1985 College Business Management Institute (CBMI), University of Kentucky, 1974-1976 M.B.A., Marketing, University of Southern Mississippi, 1973 B.S.B.A., Marketing, University of Souther Mississippi, 1970 Honors & Awards SGA Distinguished Faculty Member Award, 2007-08 UAH Foundation Research and Creative Achievement Award, 2007 UAH Business School 25th Anniversary Alumni Award: Faculty that had the greatest impact on my life, 2005 SGA Teaching Award, 2005 Academy of Marketing Science Outstanding Marketing Teacher Award, 2004 College of Business Administration Outstanding Graduate Teaching Award, 2000 & 2001 College of Business Administration Outstanding Service Award, 2001 C. David Billings Faculty Fellowship, 2000 College of Business Administration Outstanding Undergraduate Teaching Award, 1999 UAH Student Government Association Outstanding Graduate Faculty Award, 1999 Expertise Structure, Behavior, & Management of Marketing Distribution Systems Marketing High-Technology Products Advertising Strategies IS Measurement & Risk Management Marketing Strategy Marketing Distribution Systems Marketing in a High Technological Environment Recent Publications Hartono, Edward, Clyde W. Holsapple, Ki-Yoon Kim, Kwan-Sik Na, and James T. Simpson,"Measuring Perceived Security in B2C Electronic Commerce Website Usage: A Respecification and Validation," Decision Support Systems, (June 2014), 62, p. 11-21. Bao, Yeqing, Shi Zhang, and James T. Simpson (2012), "Promoting Products from Developing Country: Roles of Brand Name and Spokesperson," in Subhash C. Jain and David A. Griffith (editors), Handbook of Research in International Marketing, Northhampton: Edward Elgar Publishing, 48-67. Bao, Yeqing, Shi Zhang, and James T. Simpson (2012), "visual vs. Verbal Information in Print Advertisements," in Steven S. Posavac (editor), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, Aromk: M.E. Sharp, 112-131. Hartono, Edward, Xiaotong Li, Kwan-Sik Na and James T. Simpson “The role of the Quality of Shared Information in Interorganizational Systems Use,” International Journal of Information Management (2010), doi:10.1016/j.ijinfomgt.2010.02.007 Killingsworth, William R., David Berkowitz, John Burnett, and James Simpson, "The Application of Supply Network Optimization and Location Analysis to a DoD Repair Supply Chain," Defense Acquisition Review Journal, 15:3 (Dec. 2008) 277-291. Na, Kwan-Sik, James T. Simpson, Xiaotong Li, Tushar Singh and Ki-Yoon Kim, "Software Development Risk and Project Performance Measurement: Evidence in Korea," Journal of Systems and Software , 80:4 (April 2007) 596-605. Berkowitz, David, Jatinder N.D. Gupta, James Simpson and Joan B. McWilliams, "Defining and Implementing Performance-Based Logistics in Government," Defense Acquisition Review Journal , 11:3 (Dec. 2004 - Mar 2005) 254-267. Na, Kwan-Sik, Xiaotong Li, James T. Simpson, and Ki-Yoon Kim, "Uncertainty Profile and Software Project Performance: A Cross-National Comparison," Journal of Systems and Software , 70, (2004), 155-163. Simpson, James T., Christine Kollmannsberger, Helmut Schmalen, and David Berkowitz, "New Product Development in German and U.S. Technology Firms," European Journal of Innovation Management, 5:4 (2002). Mayo, Donna, Lynne Richardson and James T. Simpson, "The Differential Effects of the Use of Power Sources and Influence Strategies on Satisfaction" Journal of Marketing Theory and Practice 6:2 (1998).